Weekly GA4 Performance Brief
14-day free trial · no card required
Connect one GA4 property, generate a concise preview, then decide if you want to start a trial.
The most important shift in your data, surfaced first.
Context and cause so you can prioritize with confidence.
Specific actions. No dashboard required.
Most founders have the data. What they don't have is the weekly hour to pull it apart, find the signal, and figure out what to do about it.
Dashboard reviews get pushed to "later" until they're skipped entirely. You still don't know what moved.
GA4 shows the numbers. It doesn't tell you which ones matter or what to change this week.
Teams end up in status calls decoding dashboards instead of acting on clear decisions.
All plans include a 14-day free trial. Start with one property, scale as your team grows.
Weekly GA4 brief plus AI search traffic tracking for founder-led teams.
Full feature access — SEO summaries, AI search tracking, and chat alerts — for a single property.
Broader coverage with SEO summaries, AI search tracking, and chat alerts for lean marketing teams.
Full GA4, SEO, AI search reporting, and chat alerts across up to 10 properties for growth teams.
Kulma is a weekly reporting product that turns GA4 into a short action-oriented marketing brief.
Kulma is built for founder-led businesses and lean in-house marketing teams that need a reliable weekly read on performance without spending hours inside dashboards.
Engaged sessions, users, acquisition trends, top pages, device and channel movement, conversion signals, SEO context, AI referral traffic, and recommended next steps.
GA4 gives you raw analytics. Kulma gives you a weekly interpretation of what changed and what deserves action.
Yes. Kulma uses read-only OAuth access with no write permissions to your GA4 account.
Yes. Basic Plus, Standard, and Pro plans can deliver concise weekly alerts to Slack or Microsoft Teams in addition to email.
Start getting a clear Weekly Performance Brief instead of a dashboard you have to decode.